Creating a Music Video

When creating a music video I first had to decide what music I wished to accompany it with as I already had an idea for sections of it that I thought would be effective in post. I wished to involve stereoscopic images into my video which I had seen being used effectively in the videos for 'Broccoli' by Lil Yachty and 'What if I go' by Mura Masa which uses two or three images from similar angles that provide spatial information tricking the audience's brain into believing and seeing depth in the images through rapidly darting from picture to picture. Because of this I decided to use a song that had an identifiable 'drop' so that I could disperse these images throughout it and create a sense of the music influencing the video. I decided to use the remix of a song by Black Coast called 'Trndsttr' which was remixed by an artist called Lucian. 

I wished for my video to have an identifiable/alternative style effecting the way that it was filmed so I decided, in post, to include film noise found in super 8 film as well as correcting the vibrancy and sharpness to get as similar a look to something you might find in old home footage or in a found footage horror movie making the video seem like a secretive view into the life of someone else giving off a sense of nostalgia whilst also intertextually linking it to the horror industry. This is why at the start of the video there is a lapse of music, instead showing footage of the character walking and opening a door with the easily identifiable sound of film whirling in a projector exaggerating the view that it is simply found footage whilst also exemplifying the tone that the video is trying to give off. To amplify this I further changed the aspect ratio of the video to 4:3 which is the common ratio found in a super 8 camera giving it the vintage look that I was trying to find.

Due to my video being solely influenced by the use of these images and filming around them I had to come up with some semblance of a narrative to accompany them. Therefore, through taking inspiration from the video for 'Time to Dance' by The Shoes, I decided to follow a character as he goes about murdering someone which sets him up as an anti hero that the audience are forced to emphasize with due to his position in the spotlight. However, I encountered that this was a lot harder than I had first realized as it was very hard to capture such an image through the use of just one phone rather than a camera that was built to create a stereoscopic image. So I decided instead to just piece together moments from all the footage that I had already taken with small moments where I use a slight facial expression that could be timed along with the music to create an effective video. Through finding audio spikes on the editing software I was able to place the clips together in a way that made the video more fast paced through the use of basic montage which used clips that didn't make sense in the context of the scene so as to make the video seem surreal. 

If I were to make another music video I would try to use a more thought out plot and shot structure maybe through detailed story boarding or research into the conventions of other music videos for that genre of music as my music video was mostly shot with ideas found in the moment that ultimately didn't pan out fully due to my need to use shots from separate videos that had no relation to the scene that I had already made. As well as this, if I'd had the chance I would have used a better quality video camera and made use of a tripod that I think would have added some professionalism and stability to the look of the video, making it seem less amateurish. Furthermore, I think maybe it would have been more effective a video if I had decided not to stray into making an alternative music video as with the tools that I ad creating what I wanted to be a cinematic narrative wasn't going to be possible meaning that the average mainstream, direct address using, music video might have been a more realistic goal to reach.