Past videos from my chosen artist

Louis The Child - Shake Something ft. Joey Purp

Due to the track leaning heavily into its origin in hip hop with the deep, monotone and spoken word esque bars it uses a common theme in modern hip hop, with heavy bass being accompanied with their opposite sounding use of future bass and common dance themes. This heavy bass is accompanied with slow motion shots and mise-en-scene that alludes to their wealth through their nice clothing and gold shopping cart that they wheel around to provide levity as well as 'flex' on the audience, a common trope in modern hip hop videos. The bright colour palette conforms to the same themes that their other videos follow as an attempt to represent their sense of style and humour.

Louis The Child - Better Not ft. Wafia

The video uses one long tracking shot to create authenticity in the world of the music video as well as bringing acclaim to its creation. This shot is manipulated along with the music so as to produce a reaction from the audience member. In the moments where the focus is on the singer the camera steady's and we are made to focus on her singing only. As soon as the beat drops a whip pan is used to signify the harsh change in tone with a vast use of artificial camera shake and varying slight dutch angles that connote to the beats varying fluctuations. The bright colour palette also refers to the summery nature of the video due to its may release near the start of summer

Louis The Child, Ashe - Right To It ft. Ashe

The video uses a bright colour palette along with with the jovial nature of the beat with steel drums and major notes to create the feel that the song is accompanied with the nature of summer. It's steady tracking shots make the video seem cinematic as well as going along with the nonchalant nature of the music. As the music is essentially dance music it incorporates some of the conventions of the genre with the members of the cast dancing and the use of direct address to the camera which creates a connection between the singer and the audience.